Branding in Chinese
An effective company brand is essential when trading in China and a Chinese business name is an integral part of this. The Chinese characters chosen should be appropriate and not give any unfortunate or unforeseen meaning. One of the best examples of effective branding of a Western company in China is Coca-Cola - read the story here.
- explains the company’s business, which is energy saving, monitoring and management;
- highlights the company’s USP, which is long distance and remote;
- enhances the company’s standing as an international group.